Lorain Branded Youtiao Product Surpasses 5 Million RMB Sales Mark Since Launch This Year


LINYI, ChinaOct. 21, 2015 /PRNewswire/ — American Lorain Corporation (NYSE MKT: ALN) (“American Lorain” or the “Company”), an international processed snack foods, convenience foods, and frozen foods company based in Shandong ProvinceChina, today announced that Lorain branded Youtiao product has achieved sales of 5 million RMB (approximately 790,000 US dollars) since launch this year.

Lorain branded Youtiao product was introduced to the Chinese market in June this year, and the Company has taken full advantage of its sales channels all around the country to promote the product and stimulate sales. Meanwhile the Company innovatively proposed the breakfast food-cart pilot program about two months ago to create more opportunities to improve sales. Overall the result has turned out to be very exciting.

Mr. Si Chen, Chairman and CEO of American Lorain, commented, “Since the Youtiao product has been introduced to the market, the management has not only completed a set of detailed feasibility and sales plans, but also actively explored innovative and new sales channels. At the moment, we are cooperating closely with our dealers all over the country to sell the products to the customers, like well-known hotels, shopping malls and schoolsWe also achieved a tremendous amount of sales through our breakfast food-cart business. According to our statistics, as of the end of September we have supplied about 100,000 cases of all kinds of Lorain branded Youtiao product to clients, and the sales reached about 5 million RMB (approximately 790,000 US dollars).”

Chen added, “Our long-term partner Wal-Mart has given high praise to our product by putting our Youtiao into their healthy breakfast list and promoting our product through Wal-Mart's We-Chat and Weibo platforms to the public. Within these months, we have already supplied more than 10,000 cases of Youtiao product to Wal-Mart stores. We expect to achieve more sales by further promotion of the product. We believe the sales amount to Wal-Mart could reach 10,000 cases to over 200 Wal-Mart stores per month in the future. Through our continuous efforts, we believe the Lorain branded Youtiao product can bring a huge sales revenues and long-term value to the company and our shareholders.”

Safe Harbor Statement

This press release contains forward-looking statements. These statements constitute “forward-looking” statements within the meaning of Section 21E of the Securities Exchange Act of 1934, as amended, and as defined in the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as “will,” “to be,” “expects,” “anticipates,” “believes,” “estimates,” or similar expressions, involve known and unknown risks and uncertainties. Such statements are based upon management's current expectations and current market and operating conditions, and relate to events that involve known or unknown risks, uncertainties and other factors, all of which are difficult to predict and many of which are beyond American Lorain 's control, which may cause American Lorain 's actual results, performance or achievements to differ materially from those in the forward-looking statements. Actual results or events may differ from those anticipated or predicted in this press release, and the differences may be material. Further information regarding these and other risks, uncertainties or factors is included in American Lorain 's filings with the U.S. Securities and Exchange Commission. American Lorain does not undertake any obligation to update any forward-looking statement as a result of new information, future events or otherwise, except as required under applicable law.


Johnny Zhou

Tel.: +86 13917303401

E-mail: johnny.zhou@usalr.cn

SOURCE American Lorain Corporation

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