American Lorain Launch Branded Youtiao Product for Chinese On-The-Go Breakfast Market

2015-06-29

LIN'YI, ChinaJune 29, 2015 /PR Newswire/ — American Lorain Corporation (NYSE: ALN) (“American Lorain”, “ALN” or “The Company”), an international processed snack foods, convenience foods and frozen foods company based in Shandong ProvinceChina, today announced the launch of a new breakfast product line: the Lorain Youtiao, to meet the increasing demand of on-the-go breakfast from Chinese consumers. A Youtiao, also known as Fried Dough Sticks, is a long golden-brown strip of fried dough and a staple item of Chinese breakfasts. The entrance of this new product category is part of American Lorain's ongoing strategy of leveraging its leading position in the Chinese chestnut market and its well-recognized “Lorain” brand into the more diversified and high margin snack food segment.

In light of recent food scandals coming from other Chinese producers, American Lorain has explicitly stated that the preparation of high-quality products as well the health and safety of customers are top priorities at ALN. Regarding the new Youtiao product line, the Company strives for top-quality and high standards through every step of the production process. All ingredients will be sourced using highly reputable and well-known suppliers; advanced production techniques will be employed to create a contaminant-free processing environment; and finally, all finished items will be transported at -18°C (-0.4°F) via the Company's cold chain logistics distribution network.

Mr. Si Chen, Chairman and CEO of American Lorain, commented, “Recent studies estimate the size of China's breakfast market at several hundred billion RMB annually with a growth rate of around 14% on average. Youtiao is a very popular traditional Chinese breakfast food but it can be difficult to prepare quickly. The Lorain Youtiao can be conveniently prepared at home in the oven or microwave, so we believe it will provide a quick and easy breakfast option to many Chinese looking for a tasty meal on-the-run. This is a great way for us to enter the Chinese breakfast market and we believe it will greatly impact our long-term revenue and profit growth. At the moment, the Company is working closely with domestic distributors to get our new products into supermarkets, fast-food restaurant chains, hotels and convenience stores. We believe that the Lorain Youtiao will not only bring the concept of a healthy diet to the Chinese market, but it will enhance our future profit growth and maximize the shareholders' interests.”

Contact:

Johnny Zhou

Chief Financial Officer

Tel.: +86-139-1730-3401

E-mail: johnny.zhou@usalr.cn

SOURCE American Lorain Corporation

Related Links

http://www.americanlorain.com