American Lorain Corporation Surpasses 3,500 Retail Food Locations Throughout China and Targets 5,000 for 2010

2010-02-10


JUNAN COUNTY, China, Feb. 10 /PRNewswire-Asia-FirstCall/ — American Lorain Corporation (NYSEAmex: ALN) (“American Lorain” or the “Company”), an international processed snack foods, convenience foods, and frozen foods company based in the Shandong Province, China, today announced it has expanded its product offering to more than 3,500 supermarket locations throughout China.

As reported by the Company, the total number of stores in China where consumers can find Lorain(R)-branded products reached 3,578 stores in January of 2010. The number of stores has increased from approximately 2,000 in the middle of 2009. Retail food locations for American Lorain include approximately 818 hypermarkets such as Walmart(R), Carrefour(R) and RT-Mart(R) and approximately 2,760 small to medium sized supermarket chains. American Lorain ships products to retail locations directly and indirectly though 36 sales offices and more than 300 distributors in China.

American Lorain's products are found in 26 provinces in China with a significant concentration of retail placements in China's more populous cities such as 600 stores in Beijing, 400 stores in Shanghai, 400 stores in Wuxi, 300 stores in Guangzhou and 200 stores in Harbin. American Lorain has a goal to increase its retail store footprint to more than 5,000 locations by the end of 2010, which is an increase of 43% in retail locations planned for its 2010 fiscal year.

“We are continuing to evaluate distribution strategies to further expand our retail footprint,” began Chairman Si Chen of American Lorain. “A dedicated distributor base is essential for our strategy in 2010 to bolster the marketing and advertising of our products to consumers. The Chinese consumer is extremely brand-conscious and while our efforts to build brand awareness of our Lorain(R) product lines have proven very effective to date, we are always looking for ways to deepen our brand awareness with consumers. We will work to leverage our gains in our retail footprint and marquee relationships with food retailers to focus consumers on Lorain products above our competitors,” Chen concluded.

About American Lorain Corporation

American Lorain Corporation is a Nevada corporation that develops, manufactures and sells various food products. The Company's products include chestnut products, convenience food products and frozen food products. The Company currently sells over 234 products to 26 provinces and administrative regions in China as well as to 42 foreign countries. The Company operates through its four direct and indirect subsidiaries and one leased factory located in China. For further information about American Lorain Corporation, please visit the Company's website at http://www.americanlorain.com .

Forward-looking statements:

Statements contained herein that relate to the Company's future performance, including statements with respect to forecasted revenues, margins, cash generation and capital expenditures are “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements involve a number of risks, uncertainties and contingencies, many of which are beyond our control, which may cause actual results, performance or achievements to differ materially from those anticipated. Such statements are based on current expectations only, and are subject to certain risks, uncertainties and assumptions. Should one or more of these risks or uncertainties materialize, or should underlying assumptions prove incorrect, actual results may vary materially from those anticipated, estimated or projected. Among the factors that could cause actual results to materially differ include: general business and economic conditions, particularly the current downturn in the worldwide economy; our ability to obtain adequate supplies of raw materials; our ability to manage our expansion strategy; changes in foreign currency exchange rates; government regulation; difficulties in new product development; changing consumer tastes in disparate markets worldwide and our ability to address those changes; our ability to attract and retain highly qualified personnel; and other factors affecting our operations that are set forth in our Annual Report on Form 10-K for the year ended December 31, 2008 filed with the Securities and Exchange Commission. The Company undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

    For more information, please contact:

    At the company:

    American Lorain Corporation
     Alan Jin, CFO
     Tel:   +86-539-731-7959
     Email: alanjin@americanlorain.com
     Web:   http://www.americanlorain.com

    Investor relations:

    HC International, New York
     John Mattio, SVP
     Tel:   +1-203-616-5144
     Email: john.mattio@hcinternational.net
     Web:   http://www.hcinternational.net
SOURCE American Lorain Corporation